---
title: "Brand Identity"
updated: 2026-10-18
standard_followed: https://llmbestpractices.com
---

# Brand Identity: Ground Level News

```yaml
name: Ground Level News
url: https://groundlevelnews.com/
updated: 2026-10-18
standard_followed: https://llmbestpractices.com
fonts:
  heading: "Outfit"
  body: "Plus Jakarta Sans"
colors:
  light:
    red: "#D7141A"
    red_dark: "#b01016"
    navy: "#0B1A33"
    ink: "#111827"
    ink_secondary: "#374151"
    muted: "#6b7280"
    background: "#F7F5F0"
    surface: "#FFFFFF"
    soft: "#F1EEE6"
    line: "#E5E0D5"
logo: https://groundlevelnews.com/img/logo.png
favicon: https://groundlevelnews.com/favicon-32.png
og_image: https://groundlevelnews.com/og.png
per_page_og_image: https://groundlevelnews.com/og/<slug>.jpg
```

## Logo

<p><img src="/img/logo.png" alt="Ground Level News logo" width="297" height="180"></p>

Full-color logo for light backgrounds. On dark backgrounds, place it on a white rounded panel. Do not recolor, stretch or crop it. Downloads: [PNG](https://groundlevelnews.com/img/logo.png) · [WebP](https://groundlevelnews.com/img/logo.webp)

## Favicon

<p><img src="/favicon-32.png" alt="Ground Level News favicon" width="32" height="32"> <img src="/icon-512.png" alt="Ground Level News app icon" width="96" height="96"></p>

Declared with `<link rel="icon" href="/favicon.ico" sizes="any">`, a 32×32 PNG, a 512×512 PNG and a 180×180 Apple touch icon. Downloads: [ICO](https://groundlevelnews.com/favicon.ico) · [32 PNG](https://groundlevelnews.com/favicon-32.png) · [512 PNG](https://groundlevelnews.com/icon-512.png)

## Color palette

<div class="swatches"><div class="sw"><span style="background:#D7141A"></span><b>red</b><code>#D7141A</code></div><div class="sw"><span style="background:#b01016"></span><b>red_dark</b><code>#b01016</code></div><div class="sw"><span style="background:#0B1A33"></span><b>navy</b><code>#0B1A33</code></div><div class="sw"><span style="background:#111827"></span><b>ink</b><code>#111827</code></div><div class="sw"><span style="background:#374151"></span><b>ink_secondary</b><code>#374151</code></div><div class="sw"><span style="background:#6b7280"></span><b>muted</b><code>#6b7280</code></div><div class="sw"><span style="background:#F7F5F0"></span><b>background</b><code>#F7F5F0</code></div><div class="sw"><span style="background:#FFFFFF"></span><b>surface</b><code>#FFFFFF</code></div><div class="sw"><span style="background:#F1EEE6"></span><b>soft</b><code>#F1EEE6</code></div><div class="sw"><span style="background:#E5E0D5"></span><b>line</b><code>#E5E0D5</code></div></div>

## Typography

<p style="font:800 32px/1.2 Outfit,system-ui,sans-serif;margin:0">Outfit — headlines and navigation</p>
<p style="font:400 18px/1.6 'Plus Jakarta Sans',system-ui,sans-serif">Plus Jakarta Sans — body text, summaries and captions.</p>

Headings use Outfit 700–800; body uses Plus Jakarta Sans 400–700. Both are open-source (SIL Open Font License) and self-hosted.

## Media assets

| Asset | Format | Size | Link |
|---|---|---|---|
| Logo (PNG) | PNG | 297×180 | [Download](https://groundlevelnews.com/img/logo.png) |
| Logo (WebP) | WEBP | 297×180 | [Download](https://groundlevelnews.com/img/logo.webp) |
| Header logo (WebP) | WEBP | 191×104 | [Download](https://groundlevelnews.com/img/logo-header.webp) |
| App icon 512 | PNG | 512×512 | [Download](https://groundlevelnews.com/icon-512.png) |
| Apple touch icon | PNG | 180×180 | [Download](https://groundlevelnews.com/apple-touch-icon.png) |
| Favicon 32 | PNG | 32×32 | [Download](https://groundlevelnews.com/favicon-32.png) |
| Favicon (ICO) | ICO | 48×48 | [Download](https://groundlevelnews.com/favicon.ico) |
| Default social image | PNG | 1200×630 | [Download](https://groundlevelnews.com/og.png) |
| Category card: U.S. | WEBP | 1600×900 | [Download](https://groundlevelnews.com/img/brand/cat-us.webp) |
| Category card: World | WEBP | 1600×900 | [Download](https://groundlevelnews.com/img/brand/cat-world.webp) |
| Category card: Politics | WEBP | 1600×900 | [Download](https://groundlevelnews.com/img/brand/cat-politics.webp) |
| Category card: Business | WEBP | 1600×900 | [Download](https://groundlevelnews.com/img/brand/cat-business.webp) |
| Category card: Markets | WEBP | 1600×900 | [Download](https://groundlevelnews.com/img/brand/cat-markets.webp) |
| Category card: Tech | WEBP | 1600×900 | [Download](https://groundlevelnews.com/img/brand/cat-tech.webp) |
| Category card: Science | WEBP | 1600×900 | [Download](https://groundlevelnews.com/img/brand/cat-science.webp) |
| Category card: Sports | WEBP | 1600×900 | [Download](https://groundlevelnews.com/img/brand/cat-sports.webp) |
| Category card: Local | WEBP | 1600×900 | [Download](https://groundlevelnews.com/img/brand/cat-local.webp) |
| Category card: Press Release | WEBP | 1600×900 | [Download](https://groundlevelnews.com/img/brand/cat-pr.webp) |

This page follows the LLM-discoverability standard at <a href="https://llmbestpractices.com">https://llmbestpractices.com</a>.