# 60 Seconds to Sellout: How Maureen Kelly Built tarte's Fastest-Selling Collab alongside Roller Rabbit

- Source: PR Newswire M&A
- Published: 2026-11-03T21:43:00+00:00
- Category: Business
- Original: https://www.prnewswire.com/news-releases/60-seconds-to-sellout-how-maureen-kelly-built-tartes-fastest-selling-collab-alongside-roller-rabbit-302928468.html
- Canonical: https://groundlevelnews.com/story/60-seconds-to-sellout-how-maureen-kelly-built-tarte-s-fastest-selling--f88786/

More than half of collab shoppers were new to tarte, the highest new-customer rate of any tarte collaboration NEW YORK, Nov. 3, 2026 /PRNewswire/ -- Three years ago, tarte founder and CEO Maureen Kelly had a vision: an all-ages slumber party where you're swapping secrets in matching...

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