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60 Seconds to Sellout: How Maureen Kelly Built tarte's Fastest-Selling Collab alongside Roller Rabbit

Source: PR Newswire M&A · Nov 03, 2026 21:43 UTC

The Quick Take

More than half of collab shoppers were new to tarte, the highest new-customer rate of any tarte collaboration NEW YORK, Nov. 3, 2026 /PRNewswire/ -- Three years ago, tarte founder and CEO Maureen Kelly had a vision: an all-ages slumber party where you're swapping secrets in matching...

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