# A $1.95 Billion Exit Wasn’t Enough. Poppi’s Founder Is Trying to Build Another Breakout Brand

- Source: Inc.com
- Published: 2026-11-08T19:00:00+00:00
- Category: Tech
- Original: https://www.inc.com/inc-video/a-1-95-billion-exit-wasnt-enough-poppis-founder-is-trying-to-build-another-breakout-brand/91432602
- Canonical: https://groundlevelnews.com/story/a-1-95-billion-exit-wasn-t-enough-poppi-s-founder-is-trying-to-build-a-8f49ba/

Allison Ellsworth says building a breakout brand takes more than a good product. With Jetty, she’s trying to apply the lessons she learned at Poppi while proving that brand-building can be a repeatable skill.

_Ground Level News shows a short summary only; the full article and all rights belong to Inc.com._
