# A $50 Million Bra, Kylie Jenner, and the Hard Truth About Nostalgia Marketing

- Source: Inc.com
- Published: 2026-10-20T14:00:00+00:00
- Category: Tech
- Original: https://www.inc.com/kamya-marwah/victorias-secret-50-million-bra-nostalgia-marketing/91422592
- Canonical: https://groundlevelnews.com/story/a-50-million-bra-kylie-jenner-and-the-hard-truth-about-nostalgia-marke-fcce6b/

Victoria’s Secret brought back its iconic fashion show and its most expensive fantasy bra ever. What the brand’s high-stakes comeback teaches every business about the trap of the past.

_Ground Level News shows a short summary only; the full article and all rights belong to Inc.com._