# Adobe Just Made Video Editable as You Watch. Why Critics Are Freaking Out

- Source: Inc.com
- Published: 2026-11-11T22:34:40+00:00
- Category: Tech
- Original: https://www.inc.com/bryan-elliott/adobe-project-live-set-ai-video-editing-brand-trust/91435150
- Canonical: https://groundlevelnews.com/story/adobe-just-made-video-editable-as-you-watch-why-critics-are-freaking-o-00b616/

Project Live Set lets creators swap subjects, scenes, and camera angles in real time. Critics say brand trust dies next. As a director, I say the line between story and testimony matters more than the tool.

_Ground Level News shows a short summary only; the full article and all rights belong to Inc.com._