# Ahead of Black Friday, One in Five UK Consumers Have Stopped Using a Retail Brand Over Data Privacy Concerns

- Source: Business Wire
- Published: 2026-11-03T07:00:00+00:00
- Category: Business
- Original: http://www.businesswire.com/news/home/20261102383951/en/Ahead-of-Black-Friday-One-in-Five-UK-Consumers-Have-Stopped-Using-a-Retail-Brand-Over-Data-Privacy-Concerns/?feedref=JjAwJuNHiystnCoBq_hl-WsGkFyUNMTSNrPsg57HLEqqcp-o_pnudlUwsb5apQ1S4gUE65BTfjH3-pSuqdv0gW3cb3F4oTIgUqCPafFkgu5AneicJQDNboWvodvG82E0
- Canonical: https://groundlevelnews.com/story/ahead-of-black-friday-one-in-five-uk-consumers-have-stopped-using-a-re-c1ca99/

LONDON--(BUSINESS WIRE)--Black Friday and Cyber Monday run on customer data to inform personalized offers, loyalty programs, and AI-driven recommendations. Consumers are watching how retailers handle it, and some are choosing to walk away. The findings come from the State of Digital Trust 2026 Report, the second annual study commissioned by Usercentrics, a leading data privacy technology company,

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