# Americans are having fewer babies — and pampering them with luxury diapers

- Source: MarketWatch
- Published: 2026-10-22T21:28:00+00:00
- Category: Markets
- Original: https://www.marketwatch.com/story/americans-are-having-fewer-babies-and-pampering-them-with-luxury-diapers-a84222cd?mod=mw_rss_topstories
- Canonical: https://groundlevelnews.com/story/americans-are-having-fewer-babies-and-pampering-them-with-luxury-diape-6735e8/

“Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.

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