# Apple CEO Warns Of ‘Unprecedented’ Memory Costs—Putting ‘Pressure On Our Prices’

- Source: Forbes - Business
- Published: 2026-11-03T15:38:58+00:00
- Category: Business
- Original: https://www.forbes.com/sites/zacharyfolk/2026/11/03/apple-ceo-warns-of-unprecedented-memory-costs-putting-pressure-on-our-prices/
- Canonical: https://groundlevelnews.com/story/apple-ceo-warns-of-unprecedented-memory-costs-putting-pressure-on-our--9018af/

Apple reported revenue beating expectations on Monday, but the company expects lower gross margins due to rising memory prices in the upcoming quarter.

_Ground Level News shows a short summary only; the full article and all rights belong to Forbes - Business._