# Apps Can Now Try to Stop You From Canceling Subscriptions

- Source: MacRumors
- Published: 2026-11-04T23:58:31+00:00
- Category: Tech
- Original: https://www.macrumors.com/2026/11/04/app-store-subscription-retention/
- Canonical: https://groundlevelnews.com/story/apps-can-now-try-to-stop-you-from-canceling-subscriptions-f5d0c2/

Apple today added a new subscription retention feature for developers, allowing them to show retention messages when a subscriber goes to cancel. Apple says retention messages will appear in the subscription cancellation flow and can include text, images, or a special offer. Retention messages can be added in App Store Connect for auto-renewable subscriptions, with options for subscriber eligibili

_Ground Level News shows a short summary only; the full article and all rights belong to MacRumors._