# As Fundraising Gets Tougher, Tech Startups Need to Rethink Their Marketing. Here’s Where to Start.

- Source: Entrepreneur
- Published: 2026-10-29T18:30:00+00:00
- Category: Business
- Original: https://www.entrepreneur.com/building-a-business/as-fundraising-gets-tougher-tech-startups-need-to-rethink-their-marketing-heres-where-to-start
- Canonical: https://groundlevelnews.com/story/as-fundraising-gets-tougher-tech-startups-need-to-rethink-their-market-0d674a/

What do investors need to see out of a startup in a tight environment, and how can marketing support that? Read tips from an agency leader who's grown several unicorns.

_Ground Level News shows a short summary only; the full article and all rights belong to Entrepreneur._