# Before You Celebrate Revenue Growth, Understand What Your Customers Really Cost You.

- Source: Entrepreneur
- Published: 2026-10-23T17:00:00+00:00
- Category: Business
- Original: https://www.entrepreneur.com/building-a-business/before-you-celebrate-revenue-growth-understand-what-your-customers-really-cost-you
- Canonical: https://groundlevelnews.com/story/before-you-celebrate-revenue-growth-understand-what-your-customers-rea-98b1a7/

Recognizing and measuring customer value is an essential part of sales and operations strategy.

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