# Beyond green claims: Understanding how consumers evaluate sustainable products

- Source: Phys.org - latest science and technology news stories
- Published: 2026-11-06T14:40:07+00:00
- Category: Science
- Original: https://phys.org/news/2026-11-green-consumers-sustainable-products.html
- Canonical: https://groundlevelnews.com/story/beyond-green-claims-understanding-how-consumers-evaluate-sustainable-p-58360d/

Sustainability has become an increasingly visible feature of consumer-packaged goods (CPGs), from the ingredients used in household products to the materials and design of their packaging. For companies marketing sustainable products, however, an important question remains: Does communicating more environmental benefits necessarily improve how consumers evaluate a product? Although highlighting se

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