# Boston Beer Says Hard Sports Drinks Are the Next Big Thing. Making Them Safely Is a Major Challenge

- Source: Inc.com
- Published: 2026-10-29T16:49:09+00:00
- Category: Tech
- Original: https://www.inc.com/lucia-auerbach/boston-beer-hard-sports-drinks-next-big-thing-making-them-safely-major-challenge/91427225
- Canonical: https://groundlevelnews.com/story/boston-beer-says-hard-sports-drinks-are-the-next-big-thing-making-them-53c048/

The brewer plans to take Rally Dog national as alcohol giants chase electrolyte-branded cocktails. However, an industry expert warns of manufacturing risks.

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