Brand enchantment: How luxury brands become a source of meaningfulness for employees

The Quick Take
How do some people experience work as meaningful? Organizational researcher Rachel Waldo at Lund University argues that one important answer has been largely overlooked: the brand itself.
Ground Level News aggregates headlines from public feeds. This page shows a short summary only; the full article and all rights belong to Phys.org - latest science and technology news stories.
Related
Science
Fighting accent bias is everyone's job, not just accented speakers'
People who speak with an accent know it can lead to discrimination. It can cost them in job interviews, at work and in everyday exchanges. But what they…
Science
Stars make oxygen for small galaxies, but they lose most of it
Scientists examining data collected by NASA's Hubble Space Telescope have found that dozens of small galaxies contain far less oxygen than their stars are…
Science
Dinosaur blood found in fossils for the first time
Once thought impossible, the molecules were discovered in a 15-million-year-old bones from Brazil. The post Dinosaur blood found in fossils for the first time…
Science
Long-term observations of marine clouds reveal how in-cloud motions shape rain
Research led by atmospheric scientists at the U.S. Department of Energy's (DOE) Brookhaven National Laboratory sheds new light on one of the fundamental…
