# Brands Are Turning Skims’ Advent Calendar Trash Into Treasure With This Cheeky Social Media Trend

- Source: Inc.com
- Published: 2026-11-11T22:13:08+00:00
- Category: Tech
- Original: https://www.inc.com/olivia-bria/skims-advent-calendar-backlash-social-media-marketing-trend/91435154
- Canonical: https://groundlevelnews.com/story/brands-are-turning-skims-advent-calendar-trash-into-treasure-with-this-45170c/

Kim Kardashian’s brand faced fierce backlash over its $148 trinket box—giving rival companies an open invitation to run real-time parody campaigns.

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