# Brands Pulled Back From the Metaverse. E.l.f. Cosmetics Found a Generation Still Living There

- Source: Inc.com
- Published: 2026-10-19T15:39:48+00:00
- Category: Tech
- Original: https://www.inc.com/chloe-rosenberg/brands-pulled-back-metaverse-elf-cosmetics-found-generation-still-living-there/91421960
- Canonical: https://groundlevelnews.com/story/brands-pulled-back-from-the-metaverse-e-l-f-cosmetics-found-a-generati-d1f73b/

The beauty brand recently announced a collaboration with a social virtual world. The move comes after other companies shifted away from such platforms.

_Ground Level News shows a short summary only; the full article and all rights belong to Inc.com._