# Breaking Into a Legacy Industry Is Hard. Here’s the Playbook That’s Working

- Source: Inc.com
- Published: 2026-10-21T10:01:00+00:00
- Category: Tech
- Original: https://www.inc.com/hillary-remy/break-into-legacy-industry-startup-founders-entrepreneurs/91422637
- Canonical: https://groundlevelnews.com/story/breaking-into-a-legacy-industry-is-hard-here-s-the-playbook-that-s-wor-368366/

The instinct for most founders entering a traditional market is to go after the largest opportunity and build toward it. That is usually the wrong starting point.

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