# Cisco’s CMO has to generate more revenue on the same budget. Here’s where she’s placing her bets

- Source: Fortune
- Published: 2026-10-27T18:21:07+00:00
- Category: Business
- Original: https://fortune.com/article/cisco-cmo-generate-more-revenue-same-budget-placing-bets/
- Canonical: https://groundlevelnews.com/story/cisco-s-cmo-has-to-generate-more-revenue-on-the-same-budget-here-s-whe-91c90e/

Cisco CMO Carrie Palin is betting on a better digital experience and live events to drive more revenue from a largely unchanged marketing budget.

_Ground Level News shows a short summary only; the full article and all rights belong to Fortune._