# Clean Cult Takes Aim at Dr. Bronner’s: Inside the Startup’s $100 Million Bet on Castile Soap

- Source: Inc.com
- Published: 2026-10-27T17:23:54+00:00
- Category: Tech
- Original: https://www.inc.com/ali-donaldson/lean-cult-takes-aim-dr-bronners-castile-soap/91426033
- Canonical: https://groundlevelnews.com/story/clean-cult-takes-aim-at-dr-bronner-s-inside-the-startup-s-100-million--81b0e0/

Why co-founder and CEO Ryan Lupberger thinks his startup could capture 20 percent of a half a billion dollar category.

_Ground Level News shows a short summary only; the full article and all rights belong to Inc.com._