# Coffee giant Dutch Bros made all of its executives, including the CEO, do a two-week bootcamp where they learned how to pour drinks and run stores

- Source: Fortune | FORTUNE
- Published: 2026-11-08T12:00:00+00:00
- Category: Business
- Original: https://fortune.com/2026/11/08/coffee-giant-dutch-bros-made-all-execs-and-ceo-do-two-week-bootcamp-learn-pour-drinks-run-stores/
- Canonical: https://groundlevelnews.com/story/coffee-giant-dutch-bros-made-all-of-its-executives-including-the-ceo-d-605de6/

Dutch Bros CEO Christine Barone and senior leaders have to complete six shifts of hands-on shop training, sharpening their hospitality skills and perfecting drinks.

_Ground Level News shows a short summary only; the full article and all rights belong to Fortune | FORTUNE._