# Cognac Houses Are Betting On Afrobeats. Is The Money Reaching Past The Stars?

- Source: Forbes - Business
- Published: 2026-11-04T15:54:16+00:00
- Category: Business
- Original: https://www.forbes.com/sites/imeekpo/2026/11/04/cognac-houses-are-betting-on-afrobeats-is-the-money-reaching-past-the-stars/
- Canonical: https://groundlevelnews.com/story/cognac-houses-are-betting-on-afrobeats-is-the-money-reaching-past-the--9e4f48/

With a new Afrobeats Edition fronted by Davido and designed by Prince Gyasi, Martell pitches itself as an investor in the genre.

_Ground Level News shows a short summary only; the full article and all rights belong to Forbes - Business._