# Columbia Sportswear Just Mocked Tech Billionaires by Giving Away a Real Doomsday Bunker

- Source: Inc.com
- Published: 2026-11-04T17:45:00+00:00
- Category: Tech
- Original: https://www.inc.com/victoria-salves/columbia-sportswear-doomsday-bunker-marketing-campaign/91427744
- Canonical: https://groundlevelnews.com/story/columbia-sportswear-just-mocked-tech-billionaires-by-giving-away-a-rea-a501b3/

With a 40-foot survival shelter, a robot dog, and billboards aimed at Silicon Valley, Columbia Sportswear is reviving its legendary 90s wit.

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