# Courage And Failure Are The New Brand Strategy

- Source: Forbes - Business
- Published: 2026-11-08T20:25:08+00:00
- Category: Business
- Original: https://www.forbes.com/sites/cathyhackl/2026/11/08/courage-and-failure-are-the-new-brand-strategy/
- Canonical: https://groundlevelnews.com/story/courage-and-failure-are-the-new-brand-strategy-0d3c6b/

In the AI era, brands need courage to make bold bets rather than safe choices. A deliberate failure strategy lets teams innovate and learn effectively from missteps.

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