# Crowdsourced collaborations: Using AI, social media to find potential brand partners

- Source: Phys.org
- Published: 2026-10-27T14:00:10+00:00
- Category: Science
- Original: https://phys.org/news/2026-10-crowdsourced-collaborations-ai-social-media.html
- Canonical: https://groundlevelnews.com/story/crowdsourced-collaborations-using-ai-social-media-to-find-potential-br-1c7789/

Brand collaborations have been growing in popularity as a powerful marketing tool for businesses looking to generate hype and expand their customer base, but brand managers often rely on costly and time-consuming surveys and screenings to identify potential matchups. A recent study by a Penn State researcher and collaborators proposes a new method: an artificial intelligence (AI)-powered framework

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