# Diageo Canceled a 25-Year Whisky Tradition. The Reason Isn’t Falling Demand

- Source: Inc.com
- Published: 2026-11-02T20:29:09+00:00
- Category: Tech
- Original: https://www.inc.com/lucia-auerbach/diageo-canceled-25-year-whisky-tradition-reason-isnt-falling-demand/91429430
- Canonical: https://groundlevelnews.com/story/diageo-canceled-a-25-year-whisky-tradition-the-reason-isn-t-falling-de-87b074/

The annual collection is on hold as the spirits giant reviews consumer feedback, pricing, and what makes a limited-edition Scotch worth buying.

_Ground Level News shows a short summary only; the full article and all rights belong to Inc.com._