# Digital brands, premium FMCG to drive ITC's growth ambitions

- Source: Economic Times
- Published: 2026-11-05T01:27:17+00:00
- Category: Business
- Original: https://economictimes.indiatimes.com/markets/stocks/earnings/digital-brands-premium-fmcg-to-drive-itcs-growth-ambitions/articleshow/135555514.cms
- Canonical: https://groundlevelnews.com/story/digital-brands-premium-fmcg-to-drive-itc-s-growth-ambitions-a1f2a7/

Amid challenges in its cigarettes business, ITC is focusing on expanding its non-cigarette offerings. The FMCG segment has shown significant growth, leading to an improved product mix and margins. Digital-first brands such as Yoga Bar and Prasuma have also reported strong revenue increases. The paperboard and agri businesses are benefiting from rising demand and exports of value-added products.

_Ground Level News shows a short summary only; the full article and all rights belong to Economic Times._