# DoorDash Just Paid $17 Billion for Instacart and Isn’t Changing the Name. That’s the Smart Part

- Source: Inc.com
- Published: 2026-10-29T16:15:00+00:00
- Category: Tech
- Original: https://www.inc.com/michael-tasner/doordash-instacart-acquisition-brand-trust-strategy/91427563
- Canonical: https://groundlevelnews.com/story/doordash-just-paid-17-billion-for-instacart-and-isn-t-changing-the-nam-a6a7f4/

DoorDash is keeping the Instacart name on purpose, and that single decision is the acquisition lesson most buyers get backwards.

_Ground Level News shows a short summary only; the full article and all rights belong to Inc.com._