# Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature

- Source: CNBC
- Published: 2026-10-26T13:02:37+00:00
- Category: Markets
- Original: https://www.cnbc.com/2026/10/26/fanatics-openai-codex-sports-merchandise-shopping.html
- Canonical: https://groundlevelnews.com/story/fanatics-teams-up-with-openai-for-new-ai-powered-shopping-suggestion-f-4dcd17/

Fanatics is using AI to help shoppers navigate more than 1.5 million items of sports merchandise, with a Shop the Look feature powered by OpenAI Codex.

_Ground Level News shows a short summary only; the full article and all rights belong to CNBC._