# Fashion and tradition: how John Smedley is innovating in a tough market

- Source: Guardian Business
- Published: 2026-11-01T12:00:11+00:00
- Category: Business
- Original: https://www.theguardian.com/business/2026/nov/01/john-smedley-knitwear-brand-innovating-fashion-tradition-tough-market-manufacturing
- Canonical: https://groundlevelnews.com/story/fashion-and-tradition-how-john-smedley-is-innovating-in-a-tough-market-0ff713/

In the final article in a series on high-end British manufacturing we look at a clothing brand that dates to the 18th century but is increasingly on-trend Making jeans again: the Hiut Denim factory in Cardigan Rolls-Royce rides high on craze for customisation Luxury leather: from wallets to cigar cases Tina is wielding a large pair of scissors with authority, slicing with immense skill and precisi

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