# Fear‑based campaign ads can grab attention, but whether they win votes is less clear

- Source: Phys.org
- Published: 2026-10-23T17:00:25+00:00
- Category: Science
- Original: https://phys.org/news/2026-10-fearbased-campaign-ads-attention-votes.html
- Canonical: https://groundlevelnews.com/story/fear-based-campaign-ads-can-grab-attention-but-whether-they-win-votes--8ac950/

On a Monday night in September 1964, television viewers watched a little girl counting petals on a flower. Her voice gave way to a man counting down, and then a nuclear blast filled the screen.

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