# Former Reebok Leaders Launch Unsung, A Training Shoe Brand Built For Team Athletes

- Source: Forbes
- Published: 2026-10-22T22:50:16+00:00
- Category: Business
- Original: https://www.forbes.com/sites/kimberly-wilson/2026/10/22/former-reebok-leaders-launch-unsung-a-training-shoe-brand-built-for-team-athletes/
- Canonical: https://groundlevelnews.com/story/former-reebok-leaders-launch-unsung-a-training-shoe-brand-built-for-te-2f216e/

Unsung, a new Boston sneaker brand from former Reebok leaders with Patrice Bergeron as an advisor, debuts the Snapback Trainer for hockey and lacrosse athletes.

_Ground Level News shows a short summary only; the full article and all rights belong to Forbes._