# Gotta buy ’em all: how Pokémon card collecting became race against scalpers

- Source: Guardian Business
- Published: 2026-11-07T12:00:11+00:00
- Category: Business
- Original: https://www.theguardian.com/games/2026/nov/07/gotta-buy-em-all-how-pokemon-card-collecting-became-race-against-scalpers
- Canonical: https://groundlevelnews.com/story/gotta-buy-em-all-how-pok-mon-card-collecting-became-race-against-scalp-c1395c/

Fans trying to access latest releases are being priced out in a cut-throat market driven by crypto-like hype The runaway demand for Pokemon cards is because they are being hyped “like crypto”, according to one young fan who had spent the night queueing outside a London store to make sure he did not miss out on the latest card release. Before its 10am opening on Friday, the line outside the pop cul

_Ground Level News shows a short summary only; the full article and all rights belong to Guardian Business._