# He Turned His Clothing Store Into a Halloween Pop-Up and Sales Went ‘Through the Roof.’ Now It Has 1,500 Locations.

- Source: Entrepreneur
- Published: 2026-10-27T14:00:00+00:00
- Category: Business
- Original: https://www.entrepreneur.com/business-news/how-spirit-halloween-rose-from-a-sleepy-womens-clothing-store
- Canonical: https://groundlevelnews.com/story/he-turned-his-clothing-store-into-a-halloween-pop-up-and-sales-went-th-ac0338/

Joseph Marver’s dead October sales led him to launch Spirit Halloween, the chain that pops up in empty storefronts every fall.

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