# Hello Kitty's spy drama lands in hot water: What went wrong with Sanrio in China

- Source: World News, Today World News, Latest International News, World Breaking News, Trending News of World - Times of India
- Published: 2026-10-30T13:28:07+00:00
- Category: World
- Original: https://timesofindia.indiatimes.com/business/international-business/hello-kitty-parent-sanrio-faces-backlash-in-china-whats-the-fire-about/articleshow/135363990.cms
- Canonical: https://groundlevelnews.com/story/hello-kitty-s-spy-drama-lands-in-hot-water-what-went-wrong-with-sanrio-f4e308/

Sanrio has come under fire in China for its collaboration with the Japanese drama VIVANT, which many viewers found offensive. The show's depiction of a fictional Chinese intelligence agency apprehending Japanese spies has ignited fierce online backlash. In response to the criticism from the public and state media, Sanrio's Chinese branch announced it would end the partnership, highlighting the hur

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