# Hermès Makes Customers Wait For A Birkin. Here’s Why Scarcity Is A Billion-Dollar Strategy

- Source: Forbes
- Published: 2026-10-23T14:10:00+00:00
- Category: Business
- Original: https://www.forbes.com/sites/noemi-kis/2026/10/23/herms-makes-customers-wait-for-a-birkin-heres-why-scarcity-is-a-billion-dollar-strategy/
- Canonical: https://groundlevelnews.com/story/herm-s-makes-customers-wait-for-a-birkin-here-s-why-scarcity-is-a-bill-8b0f5f/

Hermès makes customers wait for a Birkin, and it pays off. Here's why scarcity works, and three lessons founders can use in their own business.

_Ground Level News shows a short summary only; the full article and all rights belong to Forbes._