# How is P&G’s CEO getting inflation-weary shoppers to pay more? It starts with cashmere-like diapers

- Source: Fortune
- Published: 2026-10-27T07:00:00+00:00
- Category: Business
- Original: https://fortune.com/2026/10/27/pg-ceo-shailesh-jejurikar-earnings-inflation-prices-diapers/
- Canonical: https://groundlevelnews.com/story/how-is-p-g-s-ceo-getting-inflation-weary-shoppers-to-pay-more-it-start-fed85a/

A new diaper line is on track for $100 million in annual sales and is a model for P&G’s push to win over a split consumer.

_Ground Level News shows a short summary only; the full article and all rights belong to Fortune._