# How Lula’s Social Media Campaign Helped Him Win Brazil’s Election

- Source: NYT World
- Published: 2026-10-26T21:51:52+00:00
- Category: Local
- Original: https://www.nytimes.com/2026/10/26/world/americas/brazil-election-lula-social-media.html
- Canonical: https://groundlevelnews.com/story/how-lula-s-social-media-campaign-helped-him-win-brazil-s-election-cb731b/

President Luiz Inácio Lula da Silva won another term on Sunday, with the help of a seismic social media campaign that convinced Brazilians to reject his rival.

_Ground Level News shows a short summary only; the full article and all rights belong to NYT World._