# How Pepsi fell behind in the cola wars—and then lost KFC

- Source: Fortune
- Published: 2026-10-25T07:00:00+00:00
- Category: Business
- Original: https://fortune.com/2026/10/25/pepsico-lost-cola-wars-kfc-coke-ceo-ramon-laguarta/
- Canonical: https://groundlevelnews.com/story/how-pepsi-fell-behind-in-the-cola-wars-and-then-lost-kfc-427fba/

KFC’s switch to Coke is the latest sign of a decades-long slide, and PepsiCo’s CEO says fixing soda is now a priority.

_Ground Level News shows a short summary only; the full article and all rights belong to Fortune._