# How the aftermath of negotiations turns 'winners' into 'losers,' and vice versa

- Source: Phys.org
- Published: 2026-10-20T18:40:19+00:00
- Category: Science
- Original: https://phys.org/news/2026-10-aftermath-winners-losers-vice-versa.html
- Canonical: https://groundlevelnews.com/story/how-the-aftermath-of-negotiations-turns-winners-into-losers-and-vice-v-f0a1d9/

At its best, negotiation is the art of mutual value creation. But once created, that value must be capitalized upon in the post-negotiation environment. That means the formal end of negotiations is often only the end of the beginning. Time will tell whether the gains and losses sustained during a negotiation are as solid as they seem when the counterparties get up from the table.

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