# I went looking for the source of one little statistic. That was easier said than done.

- Source: Nieman Lab
- Published: 2026-10-26T15:17:15+00:00
- Category: Tech
- Original: https://www.niemanlab.org/2026/10/i-went-looking-for-the-source-of-one-little-statistic-that-was-easier-said-than-done/
- Canonical: https://groundlevelnews.com/story/i-went-looking-for-the-source-of-one-little-statistic-that-was-easier--c98582/

Apparently, 75% of your emotions are generated by smell. Or that’s what the internet says, anyway. The statistic appears everywhere from marketing books and articles to academic papers about the power of scent. As a perfumer (someone who creates fragrances) and journalist who writes about these things, I came across it several times, and when...

_Ground Level News shows a short summary only; the full article and all rights belong to Nieman Lab._