# Inside Unilever’s Ambition To Engineer “Desire At Scale”

- Source: Forbes - Business
- Published: 2026-11-01T03:09:53+00:00
- Category: Business
- Original: https://www.forbes.com/sites/lilianraji/2026/10/31/inside-unilevers-ambition-to-engineer-desire-at-scale/
- Canonical: https://groundlevelnews.com/story/inside-unilever-s-ambition-to-engineer-desire-at-scale-2417be/

Unilever designed the product, arranged the encounter and built machinery to amplify conversation. The enthusiasm making the encounter memorable came from the consumers.

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