# Instagram’s Betting Big on 90-Minute Videos to Beat YouTube. Will Users Actually Watch?

- Source: Inc.com
- Published: 2026-11-04T18:35:55+00:00
- Category: Tech
- Original: https://www.inc.com/kamya-marwah/instagram-features-90-minute-videos-youtube-competition/91430672
- Canonical: https://groundlevelnews.com/story/instagram-s-betting-big-on-90-minute-videos-to-beat-youtube-will-users-78ca49/

With its new ‘Features’ format, Meta is taking a direct shot at YouTube. But after years of conditioning users to scroll fast, can they change user habits?

_Ground Level News shows a short summary only; the full article and all rights belong to Inc.com._