# JB Copeland’s Simple 60-Second Videos Keep Going Viral. Here’s What it Teaches Leaders About Authentic Connection

- Source: Inc.
- Published: 2026-11-04T16:01:39+00:00
- Category: Business
- Original: https://www.inc.com/carly-long/jb-copeland-viral-videos-authentic-connection-lessons/91429213
- Canonical: https://groundlevelnews.com/story/jb-copeland-s-simple-60-second-videos-keep-going-viral-here-s-what-it--9f3ba9/

By stripping away fancy marketing tactics and naming the unspoken feelings we all share, a former football coach built a 3-million-follower audience on trust and simple truths.

_Ground Level News shows a short summary only; the full article and all rights belong to Inc.._