# Leica’s U.S. boss says F1 ‘goes at incredible speed’ and photography helps ‘stop the moment.’ Now they’ve made $10,000 camera together

- Source: Fortune
- Published: 2026-10-21T03:00:00+00:00
- Category: Business
- Original: https://fortune.com/2026/10/20/leica-camera-formula-one-f1-car-carbon-fiber-cameras-partnership/
- Canonical: https://groundlevelnews.com/story/leica-s-u-s-boss-says-f1-goes-at-incredible-speed-and-photography-help-1a71ce/

Leica’s U.S. president Mike Giannattasio says the camera maker and F1 share an obsession with craftsmanship—and the same collectors.

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