# Mintel predicts 2027 brand growth will shift from selling products to delivering outcomes

- Source: PR Newswire M&A
- Published: 2026-11-05T14:09:00+00:00
- Category: Business
- Original: https://www.prnewswire.com/news-releases/mintel-predicts-2027-brand-growth-will-shift-from-selling-products-to-delivering-outcomes-302930853.html
- Canonical: https://groundlevelnews.com/story/mintel-predicts-2027-brand-growth-will-shift-from-selling-products-to--cdaf6c/

CHICAGO, Nov. 5, 2026 /PRNewswire/ -- Mintel's 2027 Global Predictions identify a fundamental shift in how brands can create value: future growth will depend less on launching more standalone products and more on helping consumers achieve meaningful outcomes through connected systems....

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