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Mintel predicts 2027 brand growth will shift from selling products to delivering outcomes

Source: PR Newswire M&A · Nov 05, 2026 14:09 UTC

The Quick Take

CHICAGO, Nov. 5, 2026 /PRNewswire/ -- Mintel's 2027 Global Predictions identify a fundamental shift in how brands can create value: future growth will depend less on launching more standalone products and more on helping consumers achieve meaningful outcomes through connected systems....

Read the full story at PR Newswire M&A →

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