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NIQとグーグル、エージェンティック・コマースの推進に向け提携

Source: Business Wire ·
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The Quick Take

米シカゴおよびカリフォルニア州サニーベール--(BUSINESS WIRE)--（ビジネスワイヤ） -- NielsenIQ（NYSE：NIQ）とグーグルは、エージェンティック・コマースの推進に向けた大規模な提携を発表しました。これは、NIQの世界規模の小売・商品インテリジェンスとグーグルのAIコマース・エコシステムを融合させ、商品の発見体験の向上と地域ごとの商品入手可能性の把握を目指すものです。両社は、600億件以上の商品リストを擁するグーグルの広範な「ショッピング・グラフ」を、NIQの「コマース・インテリジェンス」で補完することを目指しています。また、NIQは「グーグル・クラウド」をAIとクラウド・サービスの主要プロバイダーに指定し、世界中の全従業員を対象に「ビジネス向けジェミニ」を導入する計画です。 AIが、消費者による商品の発見を支援する段階から、その推奨や購入の段階へと進化するに

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