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Now the Multibillion-Dollar ‘Functional’ Industry Is All About Uppers—and Downers

Source: Inc.com · Nov 06, 2026 21:41 UTC

The Quick Take

From ashwagandha calm drops to 120mg cold-brew tea cans, functional beverage brands are pitching to a bifurcated consumer base. Here is why positioning for specific need states is the new retail playbook.

Read the full story at Inc.com →

Ground Level News aggregates headlines from public feeds. This page shows a short summary only; the full article and all rights belong to Inc.com.

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