# Only 54% of Consumers Trust That Black Friday Discounts Are Lower Than Normal as Promotion Fatigue Grows

- Source: PR Newswire M&A
- Published: 2026-11-04T05:01:00+00:00
- Category: Business
- Original: https://www.prnewswire.com/news-releases/only-54-of-consumers-trust-that-black-friday-discounts-are-lower-than-normal-as-promotion-fatigue-grows-302928764.html
- Canonical: https://groundlevelnews.com/story/only-54-of-consumers-trust-that-black-friday-discounts-are-lower-than--e42ceb/

BCG's Annual Black Friday Survey Finds 1 in 5 Consumers Actively Distrust Advertised Discounts 22% Plan to Spend Less or Skip Year-End Sales Events Retailer Reputation and Transparent Pricing Rank Among the Highest Factors for Building Consumer Trust; Influencer Recommendations Rank Last...

_Ground Level News shows a short summary only; the full article and all rights belong to PR Newswire M&A._